
The highly anticipated Research Week 2024 at Superior University is just around the corner, showcasing a series of events dedicated to academic excellence and innovative thinking. The highlight of the week will be the prestigious 15th International Conference on Management Research (ICMR), organised by the Chaudhary Abdul Rehman Business School (CARBS). The conference, now in its 15th edition, has become a staple of Superior’s commitment to advancing global research.
The conference is set to take place on 2nd November 2024 at the university’s Lahore campus, bringing together academics, industry leaders, and professionals from around the world. The theme, “Globalization in the Digital Age: Opportunities and Strategies for Sustainable Growth,” will guide discussions on how the digital era is reshaping global business practices and driving sustainable economic development.
The event will provide a platform for insightful conversations, innovative strategies, and research presentations aimed at addressing contemporary global challenges. The conference’s focus on digitalization and sustainability is timely, reflecting the shifting priorities of industries worldwide as they navigate the complexities of modern globalization.
The ICMR continues to stand as a beacon of research-driven collaboration at Superior University, fostering valuable exchanges between academia and industry. The international scope of the event is expected to open doors to new opportunities for both local and global participants, reinforcing Superior University’s role as a hub for cutting-edge research and global dialogue.







