Innovation District 92 at Superior University successfully conducted a session on “Market Research Essentials for Startup Validation” for Cohort 13 startups.
The session was led by Afsheen Hassan Rathore, who provided practical insights into key marketing frameworks. Participants actively engaged in hands-on learning by developing their own marketing sheets, applying tools such as internal analysis, PEST, SWOT, Marketing Mix (4Ps), and the 3Cs to better understand their market, audience, and positioning.
Through this interactive session, startups strengthened their marketing fundamentals and gained the ability to make more informed, data-driven decisions for sustainable growth.
This initiative reflects Innovation District 92’s ongoing commitment to empowering entrepreneurs with the knowledge and skills required to build impactful and scalable ventures.
