Industry Meets Academia (IMA) 2026, presented by the School of Art & Design, Superior University, brought together leading voices from the creative and industrial sectors. It brings together student talent, innovative startups, and academia to create meaningful connections between education and the world of work.
The two-day event featured industry leaders, student startups, fashion presentations, design exhibitions, creative showcases, and thought-provoking panel discussions, providing students with opportunities to present their ideas, engage with professionals, and explore the practical possibilities of their creative skills.
A key highlight of IMA 2026 was the address by Salima Hashmi, renowned painter and distinguished voice in Pakistan’s education and creative landscape. Addressing young artists, designers, and creators, she emphasized that freedom comes with shared responsibility and encouraged the next generation to use creativity not only as a form of expression but also as a means to create opportunities and contribute to society.
Her message reinforced the importance of purposeful art and design, reminding students that creativity can play a meaningful role in addressing social challenges and creating a more inclusive future.
Chairman of The Superior Group
Prof. Dr. Ch. Abdul Rehman, Chairman Superior Group, also graced IMA 2026 and highlighted the importance of stronger collaboration between industry and academia. Reflecting on the purpose of IMA, he emphasized the role of universities and colleges in shaping Pakistan’s future. The cherry on top is that the event helped bridge the longstanding gap between education and industry.
The Chairman appreciated the contribution of industrial partners, creative professionals, students, faculty members, and the entire IMA 2026 team. They built a platform where academic learning meets professional opportunity.
Through its diverse activities and industry engagement, IMA 2026 demonstrated how collaboration between academia and industry can empower young talent, strengthen creative education, and prepare students for the evolving world of work.
At Superior University, IMA 2026 stood as a platform where industry met academia, creativity met courage, and young talent found opportunities to shape Pakistan’s creative future.
