The Chaudhary Abdul Rehman Business School (CARBS) facilitated an insightful guest lecture focused on connecting academic theory with real-world market and policy practice. The session was led by Mr. Jianqiang Shao, Chief Executive Officer of MG JW Automobile Pakistan (Private) Limited, who shared practical insights into consumer behaviour within the automotive industry.
Drawing on global marketing examples, the lecture explored how consumers move from need recognition to purchase decisions. Mr. Shao highlighted key factors influencing buying behaviour, including branding strategies, digital platforms, pricing models, and showroom experiences, with comparative perspectives from China and Pakistan.
The session generated meaningful discussions among policy researchers and writers, helping bridge theoretical frameworks with practical market realities. Participants examined how consumer behaviour insights can inform stronger branding decisions and policy-oriented research outcomes.
Aligned with the initiative “One PhD, One Solution,” the lecture demonstrated how academic research can be translated into market-relevant and policy-informed solutions.
CARBS Policy Lab continues to provide a collaborative platform where research meets practice, enabling evidence-based dialogue that contributes to impactful policy narratives and applied research outcomes.
